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WelcomeGirl! Welcome to the Freedom of Going Solo

CHALLENGE

Empower solo female travellers to explore the world safely and confidently.

SOLUTION

A women-led concierge service  featuring a travel platform, social hub and a network of certified partners.

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A real pain point identified by secondary and primary research

70%

of female travellers worry about their personal safety

25%

have feared for their safety in the last 12 months

Safety is the main reason why women hesitate on traveling alone for their first time.

Individual Interviews

The primary research involved
interviewing six women worldwide, aged 20 to 65, who have travelled alone for leisure in the past 12 months.

SCRIPT TOPICS

  1. Solo Travel Personality & Habits

  2. Use of Travel Services

  3. WelcomeGirl! Service Perception

  4. Safety Travel Gadgets

  5. Safety and Insecurity

INTERVIEWEE'S ORIGIN

🇧🇷 🇩🇪 🇺🇸 🇬🇧

RESEARCH SCOPE

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The personas defined in this research summarise the findings on personality, needs, expectations, and opportunities gathered from individual conversations. Two distinct personas emerged mainly differentiated based on their solo travel experiences and levels of insecurity.

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INSIGHT #1

Immediate Support for Travellers

Solo travellers frequently mention the importance of having support, which is why some prefer to travel with others. The challenge is how we might provide immediate support without diminishing their individuality and flexibility.

INSIGHT #2

Quick Settling Eases Insecurity

The first few days at a destination are crucial for establishing a sense of security. Women tend to enjoy their travels more once they feel welcome and familiar with their surroundings.

INSIGHT #3

Meeting People Shapes Travel Experiences

The level of human interaction during travels are one of the main factors for solo travellers, women want to meet new people, new cultures, eat different food, that’s why they are there.

INSIGHT #4

Women to Women Travel Services

Female travellers can perceive local travel services as deceptive, fearing scams, being taken advantage of, or facing unwelcome attention from men. This highlights a significant opportunity to design safe and trustworthy women-to-women travel services.

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SERVICE VISION

We aim to create a community where women can connect and share their travel experiences, fostering a sense of belonging and camaraderie. By offering an all-female staff and tailored services, WelcomeGirl! addresses the unique challenges faced by solo female travellers, particularly in destinations with safety concerns or unfamiliar cultural dynamics.

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Soon to be updated

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