10 years of uncovering problems and crafting solutions for digital products and services.
Junction PRO: Empowering Professionals One Junction at a Time
Research
14 individual interviews with European professionals
4 impactful trends identified
3 opportunities found
+450 signals and secondary research analysed
Guerrilla on Barcelona rails
4 UX tests conducted
Office Commutes Scenario
Expectations for hybrid work models are rising from 42% in 2021 to 81% in 2024 world wide.
Train is the least trusted transportation mode by the
citizens of Barcelona.
The car is responsible for 60% of CO2 emissions considering all the road transportation in Europe.
Business Trips Scenario
Expectations for hybrid work models are rising from 42% in 2021 to 81% in 2024 world wide.
32% of international trips from Europe will happen inside the continent
Business-related air travel accounts for 15-20% of the aviation market
Trends
+100 signals found during research
IDENTIFIED TREND
Work-life Fusion
Work Fusion is a trend that allows traditional office workers to enjoy a hybrid lifestyle, seamlessly integrating flexibility into their daily work routines.
Unlike 'bleisure', which extends business trips to incorporate leisure time, work fusion is about incorporating work and travel into everyday life, rather than reserving it for specific trips.
Persona
01. Disrupted Routine
Train delays significantly disrupt passengers' routines, causing recalculation of routes and adjustments to connections.
02. Limited Personal
Space
Passengers enjoy having control of their own space and not being bothered by strangers.
NEED STATEMENT
“
I feel frustrated when unforeseen events cause train delays and it disrupts my day because it interferes with my work routine I need more predictability regarding future delays.
NEED STATEMENT
“
I feel awkward and aware when people get too close to me because it limits my own space and comfort and I need to feel that I have my own space to feel at ease.
03. Travel Policy Constraints
SELECTED OPPORTUNITY
Refers to passengers being restricted by inflexible corporate travel policies. These constraints limit travelers' autonomy, impending their ability to manage their business trips.
NEED STATEMENT
“
I feel dependent and limited when the travel booking and support is managed by my company because unexpected events tend to occur so I need more flexibility to edit my own travel itinerary.
After choosing a key insight to focus on, a new opportunity emerged
How might we allow employees to feel empowered on their travel journey even when its managed by the company?
User Journey
REALISTIC IDEAS
Ideation
The selected idea for the challenge is the 3rd one: A real time comparison of the end-to-end journey around Europe, knowing that trains can already be faster in 1/3 of travels capitals to capitals in the continent.
SOLUTION
End-to-End Powered AI Travel Journey
Taxi Journeys
Security and Check-Ins
Boarding and Waiting Time
In-Transit Time
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